Social Media Archives - Dot Think Design

Mill River Park Collaborative Selects Dot Think to Nurture Brand & Media Strategies

Stamford, CT – With a goal of connecting more people to a natural refuge in the heart of downtown Stamford, Mill River Park Collaborative has retained Dot Think Design to complete a marketing audit and provide high-impact strategic support.

Mill River Park Collaborative (MRPC) is a 501(c)3 nonprofit that works hand-in-hand with the public and the City of Stamford to bring about the long-cherished community vision of a central park in the heart of downtown. Its mission is made possible through members and donors, who fund most of the park’s annual budget and infrastructure.

As a vibrant, evolving community space, Mill River Park preserves 12 acres of greenway around Mill River, with more expansion to come. Park amenities include a playground, slated to be rebuilt with a splash pad in 2018; the Steven & Alexandra Cohen Skating Center, now under construction; and the David & Marian Nissen Carousel, available for rentals and birthday parties. MRPC also partners with local schools to provide first-class education on nature and environmental stewardship, with the Whittingham Discovery Center slated to open soon for education and interactive exhibits.

Sharing a Story, Inspiring Action.

Similar to the cherry blossom festival celebrated each spring in Mill River Park, bright online developments are set to emerge from this partnership. After completing a brand and marketing audit, Dot Think will collaborate with MRPC to forge a fresh path in content marketing, email marketing, and social media strategy.

Dot Think’s mission is to help nonprofits engage and convert potential donors through a holistic process of discovery, design, compelling storytelling and seamless integration of technology.

“At Dot Think, we believe passionately in the power of people coming together to do good. Nonprofits are the heart of our communities – and we want to use our experience to help your organization make an impact. Whatever your needs, we can be there for you – with the best tools, data to match your goals and access to industry gurus. Give me a call, and let’s talk about ways we can collaborate to magnify your reach and impact through thoughtful, authentic messaging.”

Corti Cooper
Principal & Creative Director, Dot Think Design

From the restoration of Mill River to bring back native flora and fauna to the ongoing creation of places to gather, play and learn, the park’s evolution is extending to the online landscape – and we at Dot Think are honored to support them.

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Dot Think Design is a woman-owned & operated agency based in Fairfield County, CT that serves nonprofit and for-profit organizations across the US with branding and marketing strategy, print and web design, social media and email campaigns, technology solutions and development.

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It’s 2017 and social media continues to be all of the things. On one hand, it’s noisy and distracting. Our Facebook feeds present a never-ending stream of puppy videos and political scandal…and what superhuman can navigate this emotional hurricane without distraction? However, we keep coming back for more because there’s no denying it; social media is shaping the the way we consume news and current events. It offers us a platform to connect, organize, discuss, debate, celebrate and share.

Love it and hate it, social media is here to stay and we’ve discovered some smart ways to utilize this powerful tool for your business. Here’s our top eight.

# 1 Release your inhibitions…just try it!

If you’re feeling a little awkward taking your message to the masses, don’t worry! This is a normal. What we call social media shyness is super common and easy to overcome. Learn by doing. Get your feet wet. Publish that first post and see what happens. We’re cheering for you!

#2 Use professional photos

While building your social media presence, hire a professional photographer to take your headshot and images of your business. Everything you put into the digital landscape reflects back to you…so represent your high quality brand with high resolutions.

#3 Make a plan

Start with posting once a week, and work your way up. As with anything else, consistency is key in social media marketing. Demonstrating an investment of time and passion to post regular high-quality content will establish your brand as a trusted source. Prefer to sit down once and schedule several weeks of posts in advance? Hootsuite is the most widely used platform for managing social media.

#4 Include your friends

Invite your friends to like your business page. They probably will! Friends support us in our pursuits, and often have similar interests. Taking into consideration the six degrees of separation, friends of friends of friends will soon be liking and sharing your content.

#5 Fill out all the information

Remember the “what, who, where, when, why” of every post. Sometimes it helps to take an idea to paper, and sketch out a few different versions. The challenge comes in making each post informative, but also bite-sized enough to get people interested and engaged. This takes practice…but we know you can do it!

#6 Show your community some love

Our favorite thing about social media is the opportunity to bring together our local network around common causes and events. Tag your business partners, employees and clients so they will share too. Then watch as your community expands.

#7 Work with the algorithm

Keep in mind that every audience is different. In fact, every DAY is different. An intricate Facebook algorithm decides which posts get shown to each user in their News Feed. Connect with like-minded people by staying authentic. Tweak your content with your audience in mind – but don’t forget what you’re trying to say.

#8 $ makes the world go round

As mentioned earlier, it’s easy for a message to get lost in the noise. With paid advertising, your content will reach those more likely to consider it relevant and interesting. Whether you’re looking to increase page likes, post engagement, or website clicks, start with a small investment and see what happens.

One last thought

Remember, all great things take patience – and this includes your successful social media network. Stay creative, stay consistent, try new things, fail big, fail bigger, keep going and soon your message will shine amongst the sea of social content.