MBC Connect
REACT Survey Relaunch With Incentive
last updated: July 30, 2021
Project Contact:
Emily McFaul
Senior Director of Content
(585) 489-4569
[email protected]
Next Steps
- MBCA to submit campaign to IRB for approval
- DT to provide asset folders with graphics and copy
- DT to update site
- MBCA to implement campaign
Design & Assets
R4 Creative
R5 Creative
R6 Creative
R7 Creative
REACT Survey Relaunch Asset Folder
Project Management
Trello Board
Ongoing Meeting Notes
MBCA Client Google Drive (for Sharing Files)
Deliverables
Social (Targeted to New Users)
- 4 approved posts (each to be optimized for both Facebook and Twitter, with #REACTmbc & #MBCconnect in every post)
- 1 Facebook ad (multiple graphics for testing)
In-App Delivery (For Existing Users)
- Targeted to current users
- 2 insight posts (incentive launch & closing soon)
- 2 notifications (incentive launch & closing soon)
Email (For New & Existing Users)
- 2 emails to MBC Connect users who have not taken the survey (incentive launch & closing soon)
- 1 email to MBC Connect users who have taken the survey (thank you, gift card coming soon, please share with friends)
- 2 emails from the Alliance to new users (launch & closing soon)
Website Updates (General Audience)
- Update top banner and intro copy on MBCConnect.org
- Update popup (can also be placed on MBCalliance.org when schedule allows)
- REACT paid surveys landing page