Brand 2.0 (let’s go!)

This form will help us dig into your brand and “get to know you” so that we can deliver on the Discovery phase of the project. You can use the “Save and Continue” feature at the bottom should you need to come back to it. We also have this handy worksheet if you prefer to print and write with a quill pen.

Briefly describe the services your company provides.(Required)
Why does your company do what it does (mission)?(Required)
What values inspire and guide your organization? Choose the top 3.(Required)
What are the top three revenue sources for your company (in order)?(Required)
What are three goals driving business decisions in 2023/2024?(Required)
Do you see your company expanding services / product line in the next five years? Briefly describe any plans for expansion.(Required)
Describe your client demographics (include age, gender, income, industries, etc).(Required)
Briefly describe an ideal client for your company.(Required)
Don't cast a wide net. Who is the person that will be an ambassador for your brand? What kind of time, resources and unique qualities that describe the perfect customer for your brand?
Why would a client choose your company every other alternative?(Required)
What is your biggest hurdle when talking to a potential client?(Required)
Who are your three main competitors?(Required)
What is your main objective for all marketing efforts?(Required)
Yes, only one (and not two ideas in one sentence).
Provide the top three things (in order) you would like your your customers to learn about your brand when viewing your website / brand communication vehicle.(Required)
Examples: Benefits of Product, Daily Specials, We have a blog
Provide the top three actions you want customers to take when interacting with your website / brand communication vehicle.(Required)
Examples: Signing up for event, read blog, sign up for an email list.
What inspires you? Provide visuals, written communications, ideas that will inform the creative process.(Required)
(Does not have to be industry-specific but rather evoke an emotion, spark an inspiration or have a look and feel in line with your company’s vision).
Name
This field is for validation purposes and should be left unchanged.

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