Dot Think Design Branding an online Yoga Service Course

(Stratford, CT) As part of a $25 million-dollar commitment to increase access to the healing benefits of yoga, lululemon athletica inc. has engaged Stratford-based agency Dot Think Design to name, brand and design a web-based yoga service training that will be offered through the Give Back Yoga Foundation.

In September 2016, lululemon launched its “Here to Be” community-based social impact program in partnership with the Clinton Global Initiative. The program fund initiatives that make the tools of yoga and meditation more accessible to at-risk and underserved communities.

Yoga Service Initiative gby lululemon
The Give Back Yoga Foundation, which Dot Think Design has represented for the past five years, is one of five grantee partners of Here to Be. As a national nonprofit, Give Back Yoga’s mission is to share yoga and meditation with underserved populations including veterans, cancer survivors, prisoners, and those overcoming eating disorders or addiction. The organization’s forthcoming training, which will be offered at no cost, will help yoga teachers and trainees to deepen their practice by engaging in yoga service – the intentional sharing of yoga practices within the context of a conscious relationship to Self and others.


Yoga Service Initiative gby lululemon“We are an agency committed to supporting nonprofit and for-profit organizations deliver their missions,” said Corti Cooper, Principal and Creative Director. “Dot Think Design is honored to sculpt the branding and presentation of a training tool that holds the potential exponentially to improve the physical, emotional and spiritual well-being of tens of thousands of people.”



As a woman-owned & operated agency based in Fairfield County, Connecticut, Dot Think Design serves businesses and nonprofit organizations across the US with branding and marketing strategy, print and web design, social media and email campaigns. Clients include the Fairfield County’s Community Foundation, Cedar Roof Company, Cacace, Tusch & Santagata, Pelli Consulting, Give Back Yoga Foundation, Yoga of 12-Step Recovery, Foundation for MetroWest and more.


Media Contact:
Helen L. Koven
[email protected]
(203) 273-4410