CASE STUDY
Modern Living
Award Winning
Re/Max Heritage – Spaces Connecticut
The
Challenge
When the listing defies the category
Carrie Perkins of Spaces Connecticut at RE/MAX Heritage was the listing agent for a $12 million modernist estate on Long Island Sound with no obvious marketing comp. Xanadu at 11 Bluewater Hill in Westport has a full wellness floor, a squash court, sweeping Sound views, and architecture that doesn’t look like anything else in Connecticut. The listing needed to reach buyers operating at that level. Standard luxury real estate marketing wasn’t going to cut it.
The
Solution
Marketing that found the right buyer
We built a visual identity and website that matched the property’s ambition. Every touchpoint, from the site to open house print invitations to email marketing, was designed to function as an immersive experience. The goal was to put the right buyer inside Xanadu before they ever set foot in Westport.
The campaign was featured in the Robb Report and covered across major publications. Xanadu found its ideal buyer, ranking among the top home sales in Westport in 2023.
The campaign won the 2022 Inman Golden I Award for Best Sales and Marketing Campaign for a Luxury Development. The highest honor in luxury real estate.
The Scope
Visual Identity
UX Design & Development
Graphic Design & Production
“Dot Think has an instinct for luxury that’s hard to find. They took our vision for Xanadu and executed it at the highest level, on deadline, without losing the details that made the property special. Genuinely collaborative and a pleasure to work with.”
Carrie Klein
Spaces Connecticut / RE/MAX Heritage
