How to Win Your Customers Trust Through Color & Shapes

How you visually present your business has a huge impact on customer perception, engagement and conversion. Often, graphic design decisions are made early on in a business’s life-span and are not based on clear goals or purposes. Having a well thought out brand manifesto, core values and voice pave the path for a visual language that tells a clear and authentic story to your customer. What colors, fonts and shapes your logo and graphics use tells a subliminal story to the viewer.

The below info graphic, created by Colourfast, breaks down the colors, fonts and shapes and explores how they impact our psychology. The brand examples are a great benchmark for thinking about your products and how you want to portray yourself to your customers.

Whether you are just starting your business or have been in business for many years, there is always an opportunity to do goal setting and brand mapping. With clear objectives your design resources can create or evolve your brand to better suit your needs, inform your customers and turn leads into sales.