Dot Think collaborated with Aurora US in building a trusted website with an informative presence. Investing careful attention to the design, image strategy, tone and voice, we were happy to provide a serious brand upgrade.
Aurora US is a clinical study, not a treatment trial, that will collect biospecimens from patient volunteers who have received a diagnosis of metastatic breast cancer after having been treated for early stage breast cancer.
Our team produced a series of videos featuring patient advocates, researchers and industry leaders to tell the story of Aurora and get the message out why it is so important. In addition, the team wrote copy, developed a new logo, and designed, developed and launched their new site with easy-to-navigate features, setting them apart as a leading research study backed by top scientists and institutions.