We have been partnering with Mill River Park Collaborative to audit their experience and brand, elevate their online presence and deliver a diverse set of content to their varied users. As part of the discovery process, Dot Think conducted an in-depth data analysis of their previous site’s traffic, behavior, geo-locations, usage statistics and more. The research resulted in a newly built site with a mobile-first approach. The site drives users to easy to use calendar and program pages so that local residents could find their events and activities and get to the park!
As a resource for the community to connect to nature, the mobile homepage is designed to be dynamic and easily changed by the staff so that seasonal offerings can be highlighted. Users are focused on three paths: visiting the park, understanding its mission as a collaborative, and contributing to its future.
The website also features a robust party and event planning section designed to inform customers of packages and options available as well as facilitate conversion through custom-designed conditional forms.
The result of our collaboration with the dedicated Mill River Park team? The seamless integration of technology and inspired action that betters the community.
Mill River Park
Mill River Park Collaborative is a 501(c)3 nonprofit dedicated to creating and sustaining a world-class park in the heart of Downtown Stamford. Through the support of private donors, members and the City of Stamford, the Collaborative guides the long-term development of Mill River Park as a vibrant, evolving greenspace where the community can gather to relax, play, learn and connect with nature.
Dot Think Design
As a woman-owned & operated agency based in Fairfield County, Connecticut, Dot Think Design serves businesses and nonprofit organizations across the US with branding and marketing strategy, print and web design, social media and email campaigns. Clients include Fairfield County’s Community Foundation, Breast Cancer Research Foundation, the Town of Groton, Vita Design and more.