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Welcome to our new client: Mill River Park Collaborative

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Mill River Park Collaborative Selects Dot Think to Nurture Brand & Media Strategies

Stamford, CT – With a goal of connecting more people to a natural refuge in the heart of downtown Stamford, Mill River Park Collaborative has retained Dot Think Design to complete a marketing audit and provide high-impact strategic support.

Mill River Park Collaborative (MRPC) is a 501(c)3 nonprofit that works hand-in-hand with the public and the City of Stamford to bring about the long-cherished community vision of a central park in the heart of downtown. Its mission is made possible through members and donors, who fund most of the park’s annual budget and infrastructure.

As a vibrant, evolving community space, Mill River Park preserves 12 acres of greenway around Mill River, with more expansion to come. Park amenities include a playground, slated to be rebuilt with a splash pad in 2018; the Steven & Alexandra Cohen Skating Center, now under construction; and the David & Marian Nissen Carousel, available for rentals and birthday parties. MRPC also partners with local schools to provide first-class education on nature and environmental stewardship, with the Whittingham Discovery Center slated to open soon for education and interactive exhibits.

Sharing a Story, Inspiring Action.

Similar to the cherry blossom festival celebrated each spring in Mill River Park, bright online developments are set to emerge from this partnership. After completing a brand and marketing audit, Dot Think will collaborate with MRPC to forge a fresh path in content marketing, email marketing, and social media strategy.

Dot Think’s mission is to help nonprofits engage and convert potential donors through a holistic process of discovery, design, compelling storytelling and seamless integration of technology.

“At Dot Think, we believe passionately in the power of people coming together to do good. Nonprofits are the heart of our communities – and we want to use our experience to help your organization make an impact. Whatever your needs, we can be there for you – with the best tools, data to match your goals and access to industry gurus. Give me a call, and let’s talk about ways we can collaborate to magnify your reach and impact through thoughtful, authentic messaging.”

Corti Cooper
Principal & Creative Director, Dot Think Design

From the restoration of Mill River to bring back native flora and fauna to the ongoing creation of places to gather, play and learn, the park’s evolution is extending to the online landscape – and we at Dot Think are honored to support them.

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Dot Think Design is a woman-owned & operated agency based in Fairfield County, CT that serves nonprofit and for-profit organizations across the US with branding and marketing strategy, print and web design, social media and email campaigns, technology solutions and development.

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Dot Think Design Branding an online Yoga Service Course

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(Stratford, CT) As part of a $25 million-dollar commitment to increase access to the healing benefits of yoga, lululemon athletica inc. has engaged Stratford-based agency Dot Think Design to name, brand and design a web-based yoga service training that will be offered through the Give Back Yoga Foundation.

In September 2016, lululemon launched its “Here to Be” community-based social impact program in partnership with the Clinton Global Initiative. The program fund initiatives that make the tools of yoga and meditation more accessible to at-risk and underserved communities.

Yoga Service Initiative gby lululemon
The Give Back Yoga Foundation, which Dot Think Design has represented for the past five years, is one of five grantee partners of Here to Be. As a national nonprofit, Give Back Yoga’s mission is to share yoga and meditation with underserved populations including veterans, cancer survivors, prisoners, and those overcoming eating disorders or addiction. The organization’s forthcoming training, which will be offered at no cost, will help yoga teachers and trainees to deepen their practice by engaging in yoga service – the intentional sharing of yoga practices within the context of a conscious relationship to Self and others.

 

Yoga Service Initiative gby lululemon“We are an agency committed to supporting nonprofit and for-profit organizations deliver their missions,” said Corti Cooper, Principal and Creative Director. “Dot Think Design is honored to sculpt the branding and presentation of a training tool that holds the potential exponentially to improve the physical, emotional and spiritual well-being of tens of thousands of people.”

 

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ABOUT DOT THINK DESIGN

As a woman-owned & operated agency based in Fairfield County, Connecticut, Dot Think Design serves businesses and nonprofit organizations across the US with branding and marketing strategy, print and web design, social media and email campaigns. Clients include the Fairfield County’s Community Foundation, Cedar Roof Company, Cacace, Tusch & Santagata, Pelli Consulting, Give Back Yoga Foundation, Yoga of 12-Step Recovery, Foundation for MetroWest and more.

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Media Contact:
Helen L. Koven
[email protected]
(203) 273-4410

LAUNCHED: Elephant Journal’s Holiday Gift Guide

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Giving mindfully this season: Elephant Journal’s Ethical Holiday Gift Guide

Dot Think partnered with Elephant Journal to design and develop a Holiday Gift Guide that would present and organize ethical products from around the world. From Himalayan Serenity Salt Bowls to Mantra Leggings in Vector Print, the products make a statement and this is exactly where we want the focus – the products.

Tech Specs:

Created as a custom post type in the WordPress Content Management System (CMS), it is easy for the Elephant Journal team to add products, add text and upload images. Additionally, the gift guide for Elephant Journal was built with scalability in mind allowing the team to continue to use the technology past the holiday season. Finally, with 70% of Elephant Journal’s users on mobile, the site was designed mobile first and QA tested across devices to maximize reach for an international viewing audience with a wide range of devices.

View it Now >

Elephant Journal is an online platform dedicated to connecting a mindful community while sharing the good word about the Mindful Life. With nearly 10 million readers a month, they are truly spreading the word and making an impact.

Founded March 26, 2009 with a simple philosophy: “It’s about the mindful life” they are dedicated to bringing together those working (and playing) to create enlightened society.  We are proud to work with Elephant Journal to further their cause and spread their message, a message we feel facilitates forward movement.

Dot Think is proud to have supported the technology behind Elephant Journal since 2015.

We are dedicated to making the world a better place.

Dot Think Design and all its counterparts are committed to supporting organizations that are actively engaged in building stronger communities. We are interested in engaging in work that is not just creative, but that can make a a positive impact on our neighbors. With these organizations, the passion for the mission is palpable – and all the more powerful when aided by the right visuals and messaging. As with any business, community-focused organizations can benefit from brand storytelling as a way to engage and connect with their demographic.

Dot Think supports Fairfield County’s Community Foundation, the Give Back Yoga Foundation, the Foundation for MetroWest and Elephant Journal, among others.