INTRODUCING: The 2018 color of the year is…Ultra Violet!

Open Your Mind’s Eye to Intuitive Ultra Violet (18-3838)

The 2018 pantone color of the year is confirmed. Selected for its inventive and imaginative qualities, this shade of purple is surely set to influence art, design and the runway. But don’t think this is JUST a fashion statement. Truly setting a “tone”, the pantone color of the year is chosen to reflect current cultural shifts.

We are living in a time that requires inventiveness and imagination. It is this kind of creative inspiration that is indigenous to PANTONE 18-3838 Ultra Violet, a blue-based purple that takes our awareness and potential to a higher level. From exploring new technologies and the greater galaxy, to artistic expression and spiritual reflection, intuitive Ultra Violet lights the way to what is yet to come.

Leatrice Eiseman
Pantone Color Institute Executive Director

Read more of Eisman’s statement here

Ultra Violet in Our “Extra” Lives

Associated with technology, mindfulness and spiritual discovery, Ultra Violet encourages us to feel deep and expand out. Taking a step back, we live in amazing times and technology is making astonishing advancements. But of course it is not without growing pains! In an information rich world, little remains below the surface for long. Ultra Violet reminds us that amid much digital stimulation and digging up of truths, we would do well to connect back to ourselves and to each other.

Here at Dot Think, we are so on board. Honoring the power of our combined intuition, we thrive in the realms of discovery, design, and story-telling (all with the seamless integration of technology). We also recognize the sacredness of balance and re-connection. On our downtime you can often catch us in a yoga studio, the beach, or reading up on political #resistance.

As this bluish-purple glow casts a light on our world, we you invite you to look up – The galaxy is the limit!


The Pantone Color Institute is a consulting service within Pantone that forecasts global color trends and advises companies on color in brand identity and product development, for the application and integration of color as a strategic asset.

Dot Think Design is a woman-owned & operated agency based in Fairfield County, CT that serves nonprofit and for-profit organizations across the US with branding and marketing strategy, print and web design, social media and email campaigns, technology solutions and development.


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