LAUNCHED: WERS 88.9FM’s New Website

WERS 88.9FM: An elevation of content.

Dot Think has partnered with WERS 88.9FM to redesign and elevate their content, with a discerning audience in mind – people looking to discover and connect with great alternative music.

By creating a site that streams the station 24 hours a day, Dot Think delivered a website that makes it easy for music lovers to discover high-quality artists, explore music reviews and enjoy in-studio performances. The centerpiece of the site is a high-def digital streaming player, powered by TuneGenie, that informs listeners about the current song, while allowing them to click through to the playlist and find out more about the artists. It also supports site-wide navigation without interrupting the music, allowing WERS to expand their way of reaching customers with music reviews, video features of in-studio performances and more. The video features work seamlessly with the player, which automatically pauses the live stream audio when a video starts. The music starts again when the video finishes, or when the user navigates away from the video.

Dot Think also rose to the challenge of supporting WERS.org with its objective of converting listeners to supporters by creating a robust blog, and providing a strategy and structure for content marketing. Consistently cited as the mostly highly rated and critically acclaimed college radio station in the country, WERS is listener-funded. Now, easily editable sections throughout the site offer a structure for promoting membership drives, while a site-wide donation button aims to capture more contributions. And with a new Join the Movement section and Ways to Give page, listeners can see a quick snapshot of options for giving, how to become a member, and ways to engage with the music community.

View it Now >

We are dedicated to making the world a better (sounding) place.

Art, music and public radio are essential cornerstones in a civilized society. With funding for the arts threatened, we are honored to collaborate with leaders in the Boston music community to maintain access to this key resource. WERS 88.9FM offers a public, commercial-free listening experience that blends curated classics with new discoveries and live music. And now, they have a web presence that reflects their ambitions.

Dot Think supports Fairfield County’s Community Foundation, the Give Back Yoga Foundation, Y12SR, the Foundation for MetroWest and Elephant Journal, among others.

 

8 tips for promoting your business on social media

 

It’s 2017 and social media continues to be all of the things. On one hand, it’s noisy and distracting. Our Facebook feeds present a never-ending stream of puppy videos and political scandal…and what superhuman can navigate this emotional hurricane without distraction? However, we keep coming back for more because there’s no denying it; social media is shaping the the way we consume news and current events. It offers us a platform to connect, organize, discuss, debate, celebrate and share.

Love it and hate it, social media is here to stay and we’ve discovered some smart ways to utilize this powerful tool for your business. Here’s our top eight.

# 1 Release your inhibitions…just try it!

promoting your business on social media

If you’re feeling a little awkward taking your message to the masses, don’t worry! This is a normal. What we call social media shyness is super common and easy to overcome. Learn by doing. Get your feet wet. Publish that first post and see what happens. We’re cheering for you!

#2 Use professional photos

promoting your business on social media

While building your social media presence, hire a professional photographer to take your headshot and images of your business. Everything you put into the digital landscape reflects back to you…so represent your high quality brand with high resolutions.

#3 Make a plan

promoting your business on social media

Start with posting once a week, and work your way up. As with anything else, consistency is key in social media marketing. Demonstrating an investment of time and passion to post regular high-quality content will establish your brand as a trusted source. Prefer to sit down once and schedule several weeks of posts in advance? Hootsuite is the most widely used platform for managing social media.

#4 Include your friends

promoting your business on social media

Invite your friends to like your business page. They probably will! Friends support us in our pursuits, and often have similar interests. Taking into consideration the six degrees of separation, friends of friends of friends will soon be liking and sharing your content.

#5 Fill out all the information

promoting your business on social media

Remember the “what, who, where, when, why” of every post. Sometimes it helps to take an idea to paper, and sketch out a few different versions. The challenge comes in making each post informative, but also bite-sized enough to get people interested and engaged. This takes practice…but we know you can do it!

#6 Show your community some love

promoting your business on social media

Our favorite thing about social media is the opportunity to bring together our local network around common causes and events. Tag your business partners, employees and clients so they will share too. Then watch as your community expands.

#7 Work with the algorithm

promoting your business on social media

Keep in mind that every audience is different. In fact, every DAY is different. An intricate Facebook algorithm decides which posts get shown to each user in their News Feed. Connect with like-minded people by staying authentic. Tweak your content with your audience in mind – but don’t forget what you’re trying to say.

#8 $ makes the world go round

promoting your business on social media

As mentioned earlier, it’s easy for a message to get lost in the noise. With paid advertising, your content will reach those more likely to consider it relevant and interesting. Whether you’re looking to increase page likes, post engagement, or website clicks, start with a small investment and see what happens.

One last thought

promoting your business on social media

Remember, all great things take patience – and this includes your successful social media network. Stay creative, stay consistent, try new things, fail big, fail bigger, keep going and soon your message will shine amongst the sea of social content.

:::

Dot Think Design is a woman-owned & operated agency based in Fairfield County, CT that serves nonprofit and for-profit organizations across the US with branding and marketing strategy, print and web design, social media and email campaigns, technology solutions and development.

LEARN MORE ABOUT US

Celebrating Black History Month: The Power of Design to Influence Change

“The cost of liberty is less than the price of repression.”

—W.E.B. Du Bois


Dear Friends and Community,

February marks a month of remembrance for the accomplishments of black men and women. We celebrate the well known figures as well as the everyday heroes; those who led the charge towards equality for their families and those who pushed for freedom for all in America. This month we consider the importance of history and how to honor its lessons. We remember how this country overcame challenges, how dark times were bravely transformed into light, and how good design and good data helped to dispel dangerous stereotypes.

Publications 2Here at Dot Think Design, we’re tipping our hats to Quartz Media for beautifully highlighting the contributions of W.E.B. Du Bois and his students in the 1900 World’s Fair. See the article.

35 years after the abolishment of slavery in the US, Du Bois and his students created 60 hand-drawn infographics demonstrating the presence of African American men and women living in Georgia. As a result, these revolutionary data visualizations challenged many preconceptions of who black Americans were and how they lived their lives. This attention towards the intellectual achievements and real experiences of black Americans would begin to replace exploited myths of African American communities as uncivilized, as outsiders, as the Other.

Knowledge is power. This cold hard data and tasteful design invited discussion while disputing assumptions based on ignorance and fear. In our time of brilliant technology, we offer a warm reminder against the tides of misinformation. We encourage your voice to join the conversation whether this takes the form of infographic, poetry or song.

 

“The time is always right to do what is right.”
—Dr. Martin Luther King, Jr.


:::

Dot Think Design is a woman-owned & operated agency based in Fairfield County, CT that serves nonprofit and for-profit organizations across the US with branding and marketing strategy, print and web design, social media and email campaigns, technology solutions and development.

LEARN MORE ABOUT US

Dot Think Design Branding an online Yoga Service Course

(Stratford, CT) As part of a $25 million-dollar commitment to increase access to the healing benefits of yoga, lululemon athletica inc. has engaged Stratford-based agency Dot Think Design to name, brand and design a web-based yoga service training that will be offered through the Give Back Yoga Foundation.

In September 2016, lululemon launched its “Here to Be” community-based social impact program in partnership with the Clinton Global Initiative. The program fund initiatives that make the tools of yoga and meditation more accessible to at-risk and underserved communities.

Yoga Service Initiative gby lululemon
The Give Back Yoga Foundation, which Dot Think Design has represented for the past five years, is one of five grantee partners of Here to Be. As a national nonprofit, Give Back Yoga’s mission is to share yoga and meditation with underserved populations including veterans, cancer survivors, prisoners, and those overcoming eating disorders or addiction. The organization’s forthcoming training, which will be offered at no cost, will help yoga teachers and trainees to deepen their practice by engaging in yoga service – the intentional sharing of yoga practices within the context of a conscious relationship to Self and others.

 


Yoga Service Initiative gby lululemon“We are an agency committed to supporting nonprofit and for-profit organizations deliver their missions,” said Corti Cooper, Principal and Creative Director. “Dot Think Design is honored to sculpt the branding and presentation of a training tool that holds the potential exponentially to improve the physical, emotional and spiritual well-being of tens of thousands of people.”

 


:::
ABOUT DOT THINK DESIGN

As a woman-owned & operated agency based in Fairfield County, Connecticut, Dot Think Design serves businesses and nonprofit organizations across the US with branding and marketing strategy, print and web design, social media and email campaigns. Clients include the Fairfield County’s Community Foundation, Cedar Roof Company, Cacace, Tusch & Santagata, Pelli Consulting, Give Back Yoga Foundation, Yoga of 12-Step Recovery, Foundation for MetroWest and more.

:::

Media Contact:
Helen L. Koven
[email protected]
(203) 273-4410

LAUNCHED: Elephant Journal’s Holiday Gift Guide

Giving mindfully this season: Elephant Journal’s Ethical Holiday Gift Guide

Dot Think partnered with Elephant Journal to design and develop a Holiday Gift Guide that would present and organize ethical products from around the world. From Himalayan Serenity Salt Bowls to Mantra Leggings in Vector Print, the products make a statement and this is exactly where we want the focus – the products.

Tech Specs:

Created as a custom post type in the WordPress Content Management System (CMS), it is easy for the Elephant Journal team to add products, add text and upload images. Additionally, the gift guide for Elephant Journal was built with scalability in mind allowing the team to continue to use the technology past the holiday season. Finally, with 70% of Elephant Journal’s users on mobile, the site was designed mobile first and QA tested across devices to maximize reach for an international viewing audience with a wide range of devices.

View it Now >

Elephant Journal is an online platform dedicated to connecting a mindful community while sharing the good word about the Mindful Life. With nearly 10 million readers a month, they are truly spreading the word and making an impact.

Founded March 26, 2009 with a simple philosophy: “It’s about the mindful life” they are dedicated to bringing together those working (and playing) to create enlightened society.  We are proud to work with Elephant Journal to further their cause and spread their message, a message we feel facilitates forward movement.

Dot Think is proud to have supported the technology behind Elephant Journal since 2015.

We are dedicated to making the world a better place.

Dot Think Design and all its counterparts are committed to supporting organizations that are actively engaged in building stronger communities. We are interested in engaging in work that is not just creative, but that can make a a positive impact on our neighbors. With these organizations, the passion for the mission is palpable – and all the more powerful when aided by the right visuals and messaging. As with any business, community-focused organizations can benefit from brand storytelling as a way to engage and connect with their demographic.

Dot Think supports Fairfield County’s Community Foundation, the Give Back Yoga Foundation, the Foundation for MetroWest and Elephant Journal, among others.

LAUNCHED: MetroWest Digital Annual Report

The Foundation for MetroWest’s Digital Annual Report: An interactive report to reach a broader audience.

Dot Think partnered with MetroWest to create a digital annual report that would have farther reach than a traditional print piece. The goal of the report is to highlight successes from the year and give donors and folks just learning about the Foundation a chance to get a snapshot of their mission, work and financials. A responsive site designed to reach the meet the user depending on their device, the home page takes the user through an overview of the impact, initiatives and financials. The interior pages dig deeper into the programs, highlight grantee stories and showcase the donors. Distribution of the report is being done through a dedicated integrated campaign including social media, email marketing and personalized letters and emails.

View it Now >

dtd_comps-163

The Foundation for MetroWest is a community foundation for the MetroWest region of Massachucettes. Founded in 1995 with a simple philosophy: “You can make a world of difference in your own backyard”, they are a resource, leader, and catalyst for philanthropy.  We are proud to work with them to further their cause and make an impact on the lives and hearts of the residents of MetroWest.

We are dedicated to making the world a better place.

 

Dot Think Design and all its counterparts are committed to supporting organizations that are actively engaged in building stronger communities. We are interested in engaging in work that is not just creative, but that can make a a positive impact on our neighbors. With these organizations, the passion for the mission is palpable – and all the more powerful when aided by the right visuals and messaging. As with any business, community-focused organizations can benefit from brand storytelling as a way to engage and connect with their demographic.

Dot Think supports Fairfield County’s Community Foundation, the Give Back Yoga Foundation, the Foundation for MetroWest and Elephant Journal, among others.

 

 

metrowest-annual-imageblog2

Gigi Yogini – Public Figure Website

When working with our clients, in particular people who are selling a lifestyle service – we like to encourage them to feature themselves all over the website in high-quality imagery and story-telling. Gigi Yogini’s website is a great example of how to feature oneself. She has a number of photos, from headshots and her in landscapes to images of her doing yoga and even just sitting with her pup. By showing her face and her smile, she is making it easy for users to connect with her personally. By marrying captivating imagery with headlines that encourage an emotional connection, users are engaged more deeply in the material which ultimately, aides in conversion.

Gigi’s yogini features a customized backend WordPress interface so she can edit her site, list integration, customized purchasing pages driving to paypal and a blog. This site tells Gigi’s story – that she is a bright light and can help you shine your own radiance.

gigi-comps-2

How to Win Your Customers Trust Through Color & Shapes

How you visually present your business has a huge impact on customer perception, engagement and conversion. Often, graphic design decisions are made early on in a business’s life-span and are not based on clear goals or purposes. Having a well thought out brand manifesto, core values and voice pave the path for a visual language that tells a clear and authentic story to your customer. What colors, fonts and shapes your logo and graphics use tells a subliminal story to the viewer.

What story are you telling?

The below info graphic, created by Colourfast, breaks down the colors, fonts and shapes and explores how they impact our psychology. The brand examples are a great benchmark for thinking about your products and how you want to portray yourself to your customers.

Are you ready to elevate your brand?

Whether you are just starting your business or have been in business for many years, there is always an opportunity to do goal setting and brand mapping. With clear objectives your design resources can create or evolve your brand to better suit your needs, inform your customers and turn leads into sales.

</P

Psychology-of-color

Supporting Artists

Internet Marketing & Radiohead

In an effort to encourage fans and also other artists to respect copy-write laws and support independent artists, Radiohead continues to offer it’s albums exclusively on their website for several months before releasing on iTunes and Amazon. Their video debued on YouTube Feb 16th and already has over 5 million views. No cost to them and all revenue goes directly to their bank accounts.

Get up and dance to your Lotus Flower.