LAUNCHED: Elephant Journal’s Holiday Gift Guide

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Giving mindfully this season: Elephant Journal’s Ethical Holiday Gift Guide

Dot Think partnered with Elephant Journal to design and develop a Holiday Gift Guide that would present and organize ethical products from around the world. From Himalayan Serenity Salt Bowls to Mantra Leggings in Vector Print, the products make a statement and this is exactly where we want the focus – the products.

Tech Specs:

Created as a custom post type in the WordPress Content Management System (CMS), it is easy for the Elephant Journal team to add products, add text and upload images. Additionally, the gift guide for Elephant Journal was built with scalability in mind allowing the team to continue to use the technology past the holiday season. Finally, with 70% of Elephant Journal’s users on mobile, the site was designed mobile first and QA tested across devices to maximize reach for an international viewing audience with a wide range of devices.

View it Now >

Elephant Journal is an online platform dedicated to connecting a mindful community while sharing the good word about the Mindful Life. With nearly 10 million readers a month, they are truly spreading the word and making an impact.

Founded March 26, 2009 with a simple philosophy: “It’s about the mindful life” they are dedicated to bringing together those working (and playing) to create enlightened society.  We are proud to work with Elephant Journal to further their cause and spread their message, a message we feel facilitates forward movement.

Dot Think is proud to have supported the technology behind Elephant Journal since 2015.

We are dedicated to making the world a better place.

Dot Think Design and all its counterparts are committed to supporting organizations that are actively engaged in building stronger communities. We are interested in engaging in work that is not just creative, but that can make a a positive impact on our neighbors. With these organizations, the passion for the mission is palpable – and all the more powerful when aided by the right visuals and messaging. As with any business, community-focused organizations can benefit from brand storytelling as a way to engage and connect with their demographic.

Dot Think supports Fairfield County’s Community Foundation, the Give Back Yoga Foundation, the Foundation for MetroWest and Elephant Journal, among others.

LAUNCHED: MetroWest Digital Annual Report

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The Foundation for MetroWest’s Digital Annual Report: An interactive report to reach a broader audience.

Dot Think partnered with MetroWest to create a digital annual report that would have farther reach than a traditional print piece. The goal of the report is to highlight successes from the year and give donors and folks just learning about the Foundation a chance to get a snapshot of their mission, work and financials. A responsive site designed to reach the meet the user depending on their device, the home page takes the user through an overview of the impact, initiatives and financials. The interior pages dig deeper into the programs, highlight grantee stories and showcase the donors. Distribution of the report is being done through a dedicated integrated campaign including social media, email marketing and personalized letters and emails.

View it Now >

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The Foundation for MetroWest is a community foundation for the MetroWest region of Massachucettes. Founded in 1995 with a simple philosophy: “You can make a world of difference in your own backyard”, they are a resource, leader, and catalyst for philanthropy.  We are proud to work with them to further their cause and make an impact on the lives and hearts of the residents of MetroWest.

We are dedicated to making the world a better place.

 

Dot Think Design and all its counterparts are committed to supporting organizations that are actively engaged in building stronger communities. We are interested in engaging in work that is not just creative, but that can make a a positive impact on our neighbors. With these organizations, the passion for the mission is palpable – and all the more powerful when aided by the right visuals and messaging. As with any business, community-focused organizations can benefit from brand storytelling as a way to engage and connect with their demographic.

Dot Think supports Fairfield County’s Community Foundation, the Give Back Yoga Foundation, the Foundation for MetroWest and Elephant Journal, among others.

 

 

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Gigi Yogini – Public Figure Website

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When working with our clients, in particular people who are selling a lifestyle service – we like to encourage them to feature themselves all over the website in high-quality imagery and story-telling. Gigi Yogini’s website is a great example of how to feature oneself. She has a number of photos, from headshots and her in landscapes to images of her doing yoga and even just sitting with her pup. By showing her face and her smile, she is making it easy for users to connect with her personally. By marrying captivating imagery with headlines that encourage an emotional connection, users are engaged more deeply in the material which ultimately, aides in conversion.

Gigi’s yogini features a customized backend WordPress interface so she can edit her site, list integration, customized purchasing pages driving to paypal and a blog. This site tells Gigi’s story – that she is a bright light and can help you shine your own radiance.

Visit Site

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How to Win Your Customers Trust Through Color & Shapes

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How you visually present your business has a huge impact on customer perception, engagement and conversion. Often, graphic design decisions are made early on in a business’s life-span and are not based on clear goals or purposes. Having a well thought out brand manifesto, core values and voice pave the path for a visual language that tells a clear and authentic story to your customer. What colors, fonts and shapes your logo and graphics use tells a subliminal story to the viewer.

What story are you telling?

The below info graphic, created by Colourfast, breaks down the colors, fonts and shapes and explores how they impact our psychology. The brand examples are a great benchmark for thinking about your products and how you want to portray yourself to your customers.

Are you ready to elevate your brand?

Whether you are just starting your business or have been in business for many years, there is always an opportunity to do goal setting and brand mapping. With clear objectives your design resources can create or evolve your brand to better suit your needs, inform your customers and turn leads into sales.

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Supporting Artists

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Internet Marketing & Radiohead

In an effort to encourage fans and also other artists to respect copy-write laws and support independent artists, Radiohead continues to offer it’s albums exclusively on their website for several months before releasing on iTunes and Amazon. Their video debued on YouTube Feb 16th and already has over 5 million views. No cost to them and all revenue goes directly to their bank accounts.

Get up and dance to your Lotus Flower.